While not much has changed from the original sound, CHAI manages to tweak the song in a way that conveys an entirely different tone. What originally begins as a heartful cry in the chorus of Takeuchi’s original, turns into a playful cheer at the beginning of the track as the girls repeat, “I’m just playing games,” before jumping into their own take on the original’s iconic pop instrumentals. While the original track invoked feelings of desire and heartbreak, CHAI’s rendition capture’s an entirely different feeling while still remaining true to the song’s original essence. 6, 2020, Japanese rock outfit CHAI released a modern take on the 1984 classic. “Plastic Love” inspired remixes, mashups and even more memes, eventually growing to occupy the same space between music and meme that had previously been occupied by vaporwave artists 5 years earlier.įlashing forward to Nov. The song took the internet by storm as memes about the song popping up in YouTube recommendations fed into a cycle of more recommendations. What was initially a moderately popular ‘80s pop song gained new life on the internet, with its most popular reupload garnering more than 40 million views online. “Plastic Love” was one of the biggest sleeper hits of the late 2010s. Few instances illustrate this phenomenon better than Mariya Takeuchi ’s “ Plastic Love. If there’s one thing defining the modern music landscape, it’s the growing role the internet plays in popularizing different songs, artists and genres.
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